JetBlue “IROP Pants”?

Can anyone explain what the hell this actually is, and why it was done, to an old fart like me? I'm pretty sure I felt brain cells dying as I watched it🤷‍♂️ Is it supposed to have a legitimate purpose? Is it satire? Or does this really pass for some kind of communication in the business world today?

An honest inquiry.
 
It's a spoof of a bit that Jimmy Fallon, Will Ferrell, and Christina Aguilera did back in 2011 or 2012 called "Tight Pants"
 
It's a spoof of a bit that Jimmy Fallon, Will Ferrell, and Christina Aguilera did back in 2011 or 2012 called "Tight Pants"
Actually the originally was just Fallon and Ferrell but They eventually did it with Christina and another with JLo
 
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