Yeah, it looks to me like he just never really finished the "flare", or really what could be called reducing the descent rate. The sun glare washes out the last couple seconds, but right before is the sight picture of a pretty firm landing, at least it would be in the 737. Ask me how I know
That being said, that tiny fragment of time where we can't really see out the windscreen is also where a really nice approach/initial landing can still result in a firm touchdown. In this case, there wasn't any saving it by then, but I have had landings where I just got a little too lazy in that last 1-2 seconds and went from a greaser to a mildly firm touch.